Selling Your Documentary To Netflix and the Streamers 2025

20 Questions to Ignite
Your Documentary's Development

If you’re reading this article, you’ve already taken the hardest step: 

saying “YES, I’m going to make a documentary.” Now it’s time to get to work!

The period of time before you start filming is called the development phase.

This is when you juice, blend, and test all of your ideas about your subject. 

This phase is absolutely ESSENTIAL for a successful documentary. And it can also feel overwhelming.

Take a deep breath and start here.

Not only will these 20 questions get the wheels turning, but they’ll alert you to any loose bolts or squeaky parts in your production...

Take our mini-course! Learn how to find, develop & pitch documentary ideas that sell from a Peabody-Winning producer (Netflix, National Geographic, Disney+, PBS).

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20 Questions to Ignite Your Documentary's Development

1. Who or what is your subject?

What will viewers learn about in your documentary? After you’ve answered the first question, ask yourself: who are the people in this story? The better you can define your subject(s), and WHY they belong in the story, the clearer your story will be.

2. Do you have unique access?

Do you know your subject(s) personally? Do you have unique access that no other filmmaker has or would have difficulty getting? 

3. Do your subject(s) do as they preach? What actions would you film to communicate their personality to an audience? 

What actions would help an audience understand the person or people leading the story? Their daily routine? Their work? Their favorite pastime? These actions should agree with the message you want to communicate about your subject. 

4. What or who is the opposing force in the story?

All films need an internal motor that keeps an audience watching until the end. What is that detail, big or small, that conflicts your subject? 

5. What transforms as your documentary moves along?

A person?

A situation?

A place?

A relationship?

Just like when you’re telling someone a story, there needs to be a departure and a destination for your subject. See question 6 for more…

6. What is the internal timeline of the story?

Does the documentary happen in one day, for example, a “day in the life”? Or is it shaped by an external force, like a challenge, person, or journey? Most internal timelines fall anywhere between 1 day and 2 years.

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7. What point of view is appropriate for your story?

Will you tell the story from the point of view of a single person? A group of people? From the perspective of the story’s hero? Or its villain? Remember that you have this important choice.

Hear about how Oscar-nominated documentary filmmaker Matthew Heineman approached this question while working on Cartel Land: 

8. How is your subject like or unlike you?

Do you have anything in common? What makes you different? Use this information to better engage with your subject.

9. Do you have a STORY (or just a TOPIC)?

Hint: You need both! A long list of facts does not make a very interesting film. What's the STORY (and what is the JOURNEY of your characters) that will hold your audience captive? Your audience should be asking: "What's going to happen next?".

10. What will make this documentary interesting 10 years from now?

The best documentaries have staying power. How do you think your doc will “age”?

11. Has your subject surprised you in any way?

If they’ve surprised you, they’ll probably surprise your audience. Use this in the story!

12. Who is your AUDIENCE and why will they PAY to watch this film?

Does your film validate their political views or values? Will it be entertaining, inspiring or shocking? Will it help them in their lives?

13. What other documentaries can be inspiration for a story like this?

It doesn’t have to be a documentary on a similar subject! It could be inspiring for its mood, rhythm, editing, music, structure, etc.

14. What's at STAKE for your story and your characters?

Losing an election? Achieving a goal? Death? (Watch the Oscar-Winning  documentary "Navalny" to understand just how high the stakes can be)

15. Is your documentary a poem or a novel? A guide or a collage? A thriller or a comedy?

What genre are you shooting for? How do you want your audience to feel as they watch the film?

16. What is it that you want to SHOW? 

Describe any aspect(s) of your documentary that will show your audience something they haven’t seen before, cause them to think in a new way, or help them understand something.

Here's another clip from Oscar-nominated documentary filmmaker Matthew Heineman on "Characters and Character Development":

What Is A Character-Driven Story? How to find bold, captivating, and unique characters for your documentary

17. Why are you the right person to make this documentary?

Why you? Why this story? Why Now?

18. Why would you watch this documentary? 

What ignites YOUR interest?

19. What do you like about your subject?

Your audience will probably also like this!

20. What do you dislike about your subject?

Your audience might dislike this too!

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There you have it!

These 20 questions should send you well on your way to developing your dream documentary.

Quick links:

Learn 4 Steps To Developing A Winning Documentary Idea

Find, Pitch & Sell Documentary Ideas That Sell (Mini-Course)

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